About Us

With the founding of Binas, we have opened a new chapter in the confectionery industry. Our roots at Franz Haas Waffelmaschinen laid the foundation for our vision: to be a competent and reliable B2B partner dedicated to creating innovative solutions.

Our passion drives us to set new standards.

Learn more about the establishment of Binas

Our Team

Portrait: Stefan Jiraschek

Stefan Jiraschek

Managing Director
office@binas.at

Portrait: Markus Müller

Markus Müller

Business Unit Manager Confectionery
markus.mueller@binas.at

Portrait: Anette Gehringer

Anette Gehringer

Executive Assistant
office@binas.at

Portrait: Theresa Jiraschek

Theresa Jiraschek

Business Development Manager
theresa.jiraschek@binas.at

Production, Research and Development

Binas' Journey of Innovation

Building on Expertise

Over time, the decision matured to evolve and explore new horizons.

This laid the foundation for what is known as Binas.

Today, Binas stands for tradition, innovation, and excellence. The inherited expertise in wafer products continues in Binas' innovative approaches, while simultaneously setting new standards in the wafer and chocolate world.

How was Binas founded?

Beginning: A Solid Foundation

With the establishment of Binas, we opened a new chapter in the confectionery industry. Our roots in Franz Haas Wafer Machines formed the foundation for our vision: to be a competent and reliable B2B partner dedicated to creating innovative solutions. Our passion drives us to set new standards.

Vision: Exploring New Horizons

Over time, the decision matured to evolve and explore new horizons. This laid the groundwork for what is known today as Binas. With this expansion of our vision, we began to rely not only on proven methods but also to look innovatively towards the future.

Development: Tradition Meets Innovation

With Binas, Stefan Jiraschek connected to the rich expertise, took over the proven wafer machines, and at the same time took an innovative step forward. "No machines are produced; production is done with the machines." Moreover, the company literally delved deeper into the chocolate world, expanding its range in a unique way.

Present and Future: A Team of Experts

The Binas team consists of highly qualified professionals who have their roots in Franz Haas Wafer Machines and possess unmatched expertise in the bakery and confectionery industry.